You can market yourself professionally in these networks too

While most job seekers are well aware of the need to present themselves to the best of their ability on LinkedIn, they usually are either unaware or too preoccupied to consider maintaining profiles on other social networks in efforts to obtain job opportunities.

Clearly, Facebook, Instagram, and Pinterest are considered personal or ‘fun’ social networks, and are not generally used for job hunting.    (Facebook famously tried to create apps for job seekers – BeKnown and BranchOut – but the efforts have largely failed.)

This article will explore other social networks that can hold value for the job seeker, and can augment LinkedIn as a destination to maintain a public and professional presence.



Owned by LinkedIn since May 2012, SlideShare has positioned itself as ‘the YouTube for PowerPoint presentations.’  With 60 million unique users per month and 215 million page views, SlideShare is less of a social network and more of a repository of content – namely, PowerPoint presentations and .PDF documents.  If you’ve created such content, it might be a good idea to create an account on SlideShare and post it for others to see.  

Additionally, you can use SlideShare as an educational tool, to stay on top of company messaging.   You can follow companies on SlideShare, and be notified when they have uploaded new content to their profiles.  You can review their presentations or documents as a way to gather knowledge or insights into what the company is doing, and use this to start conversations with executives, recruiters, and hiring managers at the company.  This certainly demonstrates a focused interest in the company, and the content the company generates – easily impressing recruiters.



Google claims that its social network counts 300 million monthly active users, but the debate rages on about the value of Google+ -- if it is a social network or simply another excuse for Google to access more personal data about users.  However, there have been some changes recently that can enhance a job seeker’s chances of connecting with companies, and even getting found by those who make hiring decisions.

For starters, think about Google+ as a cross between Facebook and LinkedIn – a blend of the personal and the professional.  Individuals create Profiles, but organizations can create Pages and run Groups.  For companies in which you are seeking employment, search Google+ for that company’s Pages, and start following them.  Read their feed, and +1 (the Google+ equivalent of a Facebook Like) and/or comment intelligently on the post.  This helps with both your intelligence gathering and the possibility of getting noticed.

Additionally, Google+ allows users to post or distribute content to user-defined groups, known as Circles.  When you add another Google+ user to one of your Circles, that user is informed that he or she was added to one of your Circles – but is not told what the name of that Circle is.  So if you keep a Circle named ‘Job Hunting,’ that can help you keep your Google+ interactions more organized, without anyone learning of its identity or intention.

As a word of caution, Google, as with most of the company’s other products and services, both free and paid, is known to add and subtract (or ‘sunset’) features, often with little notice. As such, be prepared to work with a degree of uncertainty in Google+’s feature set.



Quora’s mission is ‘to share and grow the world’s knowledge.’  While boasting over 400,000 topics, this Q&A site is not as red-hot as it once was 3-4 years ago, but business professionals turn to Quora to both ask and answer questions.  

The ability to answer questions is the real key here, as Quora can serve as a public forum to demonstrate your expertise.  There are also social sharing options, too, so you can share your answers via Twitter.  Additionally, you can follow certain individuals and even topics on Quora, so you can always be ready to provide insightful answers.

Quora seems to have filled the gap created when LinkedIn decided to cancel its popular Answers feature in June 2013.  Answers was a great way to meet strangers on LinkedIn, based solely on the ability to provide helpful, insightful responses.  You can use Quora in much the same way.    



For software programmers and developers, this is the place to be.  In fact, there are some experts who believe that a fully fleshed out GitHub profile is enough to land a job or project.  While your code can reside as a repository on GitHub, you should also use GitHub to engage with others and – as with any social network – strive to add value to the overall experience.  Recruiters are known to haunt and stalk candidates on GitHub – which is a good thing.

Blog Commenting

Perhaps there are a handful of industry publications and blogs, which you read on a regular basis to keep up with news and changes.  Some of these publications are themselves social networks, accessible via social login (‘Sign in with Facebook’ or ‘Sign in with Twitter’).  Even if they are not, there is tremendous value in you providing interesting, insightful comments on blogposts and articles, as these are public and can be accessed not only by the author but also by other readers.  If you maintain a profile, bio or links on that site, people interested in learning more about you can – and there can exist the possibility of a job discussion down the road

In summary, there clearly exist several social networks beyond LinkedIn, which you can leverage for career-related efforts.  If it seems overwhelming, it is:  no one engages in all of the social networks at the same level all at the same time.  Experiment and find a level that works for you.  Generally, it’s when we receive positive feedback from our efforts that makes us want to continue our pursuits.  This feedback may not be an immediate job offer, but positive comments, shares, likes, and follows all certainly count as a welcome contribution.

 (Article Written By Jake Wengroff)


Published by admin at in category Professional Networking with 4 Comments    
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Comment by Jonathan

Slideshare is a really great website indeed. If you know how to create good-looking presentations that are also interesting and entertaining, it is possible to drive a lot of traffic from Slideshare to your personal website and find new clients and blog subscribers.

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Comment by Michael S.

I didn\'t even know about Quora. I\'ll check it out now, though. Thanks for the informational article!

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Comment by Jack

Great article! I\'d like to add, though, that it would be wise to use your real name while joining theses or any other social media sites with the intention to market yourself. For one, username likes sxyds1224 don\'t look very professional. For two, you goal should be to make a name for yourself in your field of expertise, and for that to be possible, you have to use your own name.

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Comment by Matt

I have an idea how one could use Quora to show a potential employer that he or she knows a lot about a certain topic. It's no secret that employers google job applicants. If you join Quora, using your full name as the username, the answers you write on Quora will most likely show up whenever somebody googles you. If you stick to answering to the questions that are related to your field, then it can definitely help you get a job.

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