Career Progression, Job Search Tips

Can Job Hunters Find Jobs On Facebook? Here’s How-To

Written by mrafeeq · 7 min read >

Photo by Alex Haney on Unsplash

Social Media networking has become a popular tool for job searches. However, some people are sceptical about its effectiveness and wonder if it’s worth the time to invest in these platforms. Let’s explore this question by investigating what happens when someone uses Facebook as their primary vehicle for finding employment.

With 1.2 billion monthly active users, one would naturally assume that Facebook would be the go-to place to network with the broadest audience possible.

However, Facebook has proven to be a difficult place to find work. This article will explore strategies that candidates can use to harness the strength of the world’s largest social network.

Pardon Me….But Are You Hiring?

To be blunt: no one logs into Facebook expecting to be asked, ‘Are you hiring?’ or ‘Do you know of any openings?’

We use Facebook to catch up with friends, read news, discover products, find coupons or discounts, or learn about events. Job hunting and networking are not the most common practices or intentions on Facebook, but these activities are indeed carried out. In addition, there are ways to cultivate connections and unobtrusively uncover opportunities.

How To Ask Your Own Friends For Help

For starters, do not simply pull up your Friends page on Facebook, create a message indicating that you are looking for a job, and then copy, paste, and send the identical message to all of your other friends. It may seem efficient, but it is sure to create some confusion or perhaps irritation on the part of your friends — especially those with whom you haven’t spoken in an extended period.

Instead, be personal — and strategic. First off, create a shortlist of friends whom you believe would be the most helpful. This is perhaps the most challenging part of ‘working’ your friends and personal relationships to determine who would be in a position to help. As much as we love them, some friends will never allow us in our job search. Yet, on the other hand, some friends tell us that they will help us — but never follow through.

Of course, part of being strategic is also thinking about the other channels these friends are also a part — namely LinkedIn. Consider any overlaps in channels, and decide which communications channel might be the most appropriate way to reach out to the contact. Everyone is different and is partial to one medium over another.

For instance, some of your friends prefer Facebook’s Inbox or messaging system, while others prefer LinkedIn. Others use Twitter’s direct-messaging (DM) system, while others pick email.

This part is undoubtedly a challenge, as all of us have our preferences. When job hunting, we want to make ourselves as convenient as possible to the networking contact, so take the time to determine which network the connection is most active on and craft the most appropriate, timely message to send using that preferred channel.

A note about messaging via Facebook: the recipient does not receive a corresponding email alert, as they would with LinkedIn or Twitter DM. There might be a delay in the person receiving the message and responding if the person does not log into Facebook daily or use the Facebook mobile app.

Network — But Don’t Ask for a Job

When reaching out via Facebook Inbox or messages, indicate to your contact that you would like to chat with them professionally. Err on the side of brevity, and then within the context of a longer external email, phone call, or Skype session, elaborate on your professional situation and your request for assistance.

The assistance you might ask for may not necessarily be any job leads, but rather a recommendation, character reference, introduction to someone they know, a night’s sleep on their sofa for an interview, or some other job-hunting help outside of the often-dreaded job lead.

If your friends indeed are your friends — and of course, in times of crisis or critical transition, we often make these determinations or these determinations are made for us — they will agree to help you in any way they can, no matter how small the request.

Visiting the Company Page

Companies themselves realize the enormous size and power of Facebook for recruiting. As such, many of them have created sizeable ‘corporate’ Pages — not just brand pages with promotions, news, and coupons — but Pages marked ‘Recruiting’ or ‘Careers’ in efforts to seek job applicants.

Of course, engagement can have another surprising benefit: your friends are kept informed of your activity via their Newsfeed and Ticker (the live feed on the right side of the Facebook window). So, for example, if you Like a company’s careers Page, that news will become visible to your friends, and some of them may reach out to you and ask, ‘Hi, I noticed you Liking a lot of careers and recruiting websites — are you looking for a job? How can I help?’ That would certainly be a welcome conversation!

However, a word of caution when using Facebook to network: your profile (or the parts you have allowed to be visible to friends or friends of friends) will be visual. This means that those who manage a company’s recruiting page will see your profile — the good, the bad, and the ugly. Therefore, consider ‘pruning’ your profile a bit before engaging with recruiters on Facebook. While it’s great that they can see a more personal side to you, you feel some details might be inappropriate for a recruiter to access, such as birthdate, political views, marital or family status, and the like.

How does the process work?

If you’re a job seeker, here’s how social media can help:

● First of all, keep in mind that there are multiple types of jobs. Some require you to apply online, while others will not. For instance, if your goal is to apply for a marketing job, many organizations accept applications from their employees on Facebook.

● Whatever type of job you’re looking for, it’s essential to be mindful of the companies’ status updates. These can serve as clues about potential vacancies and give you a better idea of what the organization is looking for.

● Don’t be afraid to reach out to hiring managers and connect with them on social media. The worst thing that can happen is that they won’t respond to you, but don’t let this discourage you from continuing. More often than not, a job seeker meets a lot of rejection in the process of finding where to look. If there is a long line of updates about an open position, your chances are slim; but if there is nothing posted and the company hasn’t hired anyone recently, there’s a good chance that they’re looking internally.

● Job seekers have used social media to their advantage by creating online portfolios. This is an excellent way of showcasing your skills and making yourself more appealing to companies. The Internet has made it simpler than ever before for individuals to land jobs, start new careers or create better opportunities for themselves, which leaves no question that this is an effective method.

What kind of jobs are there on Facebook?

There are two main types of jobs on Facebook.

● One is when you respond to a particular ad or post that might appear in your newsfeed or timeline. You can reply to it directly, but be wary of wasting time on applications that have nothing to do with you.

● The second type of job opportunity comes from being proactive. Many businesses create pages on Facebook, which allow them to communicate with their customers. If you have a profile or page connected to your business, you can use the social media site to highlight your company’s strengths.

● The main thing that will help you find jobs through social media is knowing what is going on with your connections and the companies you follow. If a company doesn’t have a Facebook page or profile, reach out to them and ask if they’re hiring.

Do you need an account to apply for a job on Facebook?

No. If you want to apply for a job with most companies, then an account isn’t required for this step. However, there is an exception when the company asks for your personal information or requires authentication from Facebook to validate your identity.

When you are applying for a job, it is essential to keep these things in mind. First, you should have an account that has all of your work history and qualifications available. If the company does require your information, then this is understandable; but if they do not ask for anything, there’s probably a good reason why they’re doing so.

What if I don’t have a Facebook account?

If you don’t have an account, then create one and start to build your profile. If you aren’t applying for a job for the moment but will be doing so in the future, it’s best to start as soon as possible so that by the time you do require

Fill out the “Work and Education”

Fill this section with as much detail as possible — this includes which schools or colleges you attended, what degrees or certifications you have, and any relevant work experience. You should also include things like internships or courses that you’ve taken to prepare yourself for the position better.

Add all of your skills/knowledge in the “Skills & Expertise” section

You should include everything from languages spoken, computer programs used, hobbies pursued, etc. Do not put the same content in both areas. Instead, add links to relevant sites or projects.

If you have any websites that showcase your skills, experience, knowledge, etc., then be sure to click on “add another” under “websites.” This will allow you to add more links about yourself that are helpful for employers.

Don’t forget to set up notifications so you’ll know when they post something new!

Facebook has a notifications feature that can be very useful if you’re constantly browsing for new jobs. This will allow you to get updates every time a company posts a new ad, which gives you one more opportunity to apply. In addition, subscribing is easy — click on the “Notifications” button until it turns blue.

Be sure not to post anything that could be seen as unprofessional — no party pictures,

Anything that reflects poorly on you as a person and/or professional should be avoided when using social media to find employment. This isn’t just limited to Facebook, but all forms of networking sites. Anything that could reflect poorly on your character will likely not lead to an interview which is why it needs to be avoided at all costs.

Networking sites are meant to showcase your talents and make yourself appear as a promising candidate. Although it’s not imperative, you can use your social media profile or page to enhance your chances of being looked at by a potential employer. For example, companies with a Facebook page will sometimes post jobs on the network when they’re looking for one.

In conclusion, while Facebook may not be the primary destination on every job seeker’s journey, it is worth considering for effective outreach to regular contacts and a way to investigate corporate recruiting Pages. Because of the most social nature of Facebook, strong consideration and caution must be given on how to handle these interactions properly for positive results to be achieved. Facebook is an excellent place to network, but don’t rely solely on it for your job search. Check out our other career articles that will help you find more jobs using social media! It never hurts to have more than one way of finding work these days.

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