Estimated reading time: 9 minutes
Social Media networking has become a popular tool for job searches. However, some people are sceptical about its effectiveness and wonder if it’s worth investing in these platforms. Let’s explore this question by investigating what happens when someone uses Facebook to find employment.
With 1.2 billion monthly active users, one would naturally assume that Facebook would be the go-to place to network with the broadest audience possible.
However, Facebook has proven to be a difficult place to find work. This article will explore strategies that candidates can use to harness the strength of the world’s largest social network.
Pardon Me….But Are You Hiring?
To be blunt: no one logs into Facebook expecting to be asked, ‘Are you hiring?’ or ‘Do you know of any openings?’
We use Facebook to catch up with friends, read news, discover products, find coupons or discounts, or learn about events. Job hunting and networking are not the most common practices or intentions on Facebook, but these activities are indeed carried out. In addition, there are ways to cultivate connections and unobtrusively uncover opportunities.
How To Ask Your Own Friends For Help
Do not simply pull up your Friend’s page on Facebook, create a message indicating that you are looking for a job, and then copy, paste, and send the identical message to all of your other friends. It may seem efficient, but it is sure to create some confusion or perhaps irritation on your friends — especially those with whom you haven’t spoken in an extended period.
Instead, be personal — and strategic. First off, create a shortlist of friends you believe would be the most helpful. This is perhaps the most challenging part of ‘working’ your friends and personal relationships to determine who would be in a position to help. As much as we love them, some friends will never allow us in our job search. Yet, on the other hand, some friends tell us that they will help us — but never follow through.
Of course, part of being strategic is also thinking about the other channels these friends are also a part of — namely LinkedIn. Consider any overlaps in channels, and decide which communications channel might be the most appropriate way to reach out to the contact. Everyone is different and is partial to one medium over another.
For instance, some of your friends prefer Facebook’s Inbox or messaging system, while others prefer LinkedIn. Others use Twitter’s direct-messaging (DM) system, while others pick email.
This part is undoubtedly a challenge, as we all have our preferences. When job hunting, we want to make ourselves as convenient as possible to the networking contact, so take the time to determine which network the connection is most active on and craft the most appropriate, timely message to send using that preferred channel.
A note about messaging via Facebook: the recipient does not receive a corresponding email alert, as they would with LinkedIn or Twitter DM. There might be a delay in the person receiving the message and responding if the person does not log into Facebook daily or use the Facebook mobile app.
Network — But Don’t Ask for a Job
When reaching out via Facebook Inbox or messages, indicate that you would like to chat with them professionally. Err on the side of brevity, and then within a longer external email, phone call, or Skype session, elaborate on your professional situation and your request for assistance.
The assistance you might ask for may not necessarily be any job leads but rather a recommendation, character reference, introduction to someone they know, a night’s sleep on their sofa for an interview, or some other job-hunting help outside of the often-dreaded job lead.
If your friends indeed are your friends — and of course, in times of crisis or critical transition, we often make these determinations or these determinations are made for us — they will agree to help you in any way they can, no matter how small the request.
Visiting the Company Page
Companies themselves realise the enormous size and power of Facebook for recruiting. As such, many of them have created sizeable ‘corporate’ Pages — not just brand pages with promotions, news, and coupons — but Pages marked ‘Recruiting’ or ‘Careers’ to seek job applicants.
Of course, engagement can have another surprising benefit: your friends are kept informed of your activity via their Newsfeed and Ticker (the live feed on the right side of the Facebook window). So, for example, if you Like a company’s careers Page, that news will become visible to your friends, and some of them may reach out to you and ask, ‘Hi, I noticed you Liking a lot of careers and recruiting websites — are you looking for a job? How can I help?’ That would certainly be a welcome conversation!
However, caution when using Facebook to network: your profile (or the parts you have allowed to be visible to friends or friends of friends) will be visual. This means that those who manage a company’s recruiting page will see your profile — the good, the bad, and the ugly. Therefore, consider ‘pruning’ your profile before engaging with recruiters on Facebook. While it’s great that they can see a more personal side to you, you feel some details might be inappropriate for a recruiter to access, such as birthdate, political views, marital or family status, etc.
How does the process work?
If you’re a job seeker, here’s how social media can help:
● First of all, keep in mind that there are multiple types of jobs. Some require you to apply online, while others will not. For instance, if your goal is to apply for a marketing job, many organisations accept applications from their employees on Facebook.
● Whatever type of job you’re looking for, it’s essential to be mindful of its status updates. These can serve as clues about potential vacancies and give you a better idea of what the organisation is looking for.
● Don’t be afraid to reach out to hiring managers and connect with them. The worst thing that can happen is that they won’t respond to you, but don’t let this discourage you. More often than not, a job seeker meets a lot of rejection in finding where to look. If there is a long line of updates about an open position, your chances are slim; but if there is nothing posted and the company hasn’t hired anyone recently, there’s a good chance that they’re looking internally.
● Job seekers have used social media to their advantage by creating online portfolios. This is an excellent way of showcasing your skills and making yourself more appealing to companies. The Internet has made it simpler than ever before for individuals to land jobs, start new careers or create better opportunities, which leaves no question that this is an effective method.
What kind of jobs are there on Facebook?
There are two main types of jobs on Facebook.
● One is when you respond to a particular ad or post in your newsfeed or timeline. You can reply directly, but be wary of wasting time on applications that have nothing to do with you.
● The second type of job opportunity comes from being proactive. Many businesses create pages on Facebook which allow them to communicate with their customers. If you have a profile or page connected to your business, you can use the social media site to highlight your company’s strengths.
● The main thing that will help you find jobs through social media is knowing what is going on with your connections and your companies. If a company doesn’t have a Facebook page or profile, reach out to them and ask about hiring.
Do you need an account to apply for a job on Facebook?
No. If you want to apply for a job with most companies, an account isn’t required. However, there is an exception when the company asks for your personal information or requires authentication from Facebook to validate your identity.
When applying for a job, it is essential to keep these things in mind. First, you should have an account with all of your work history and qualifications. If the company does require your information, then this is understandable; but if they do not ask for anything, there’s probably a good reason why they’re doing so.
What if I don’t have a Facebook account?
If you don’t have an account, create one and start building your profile. If you aren’t applying for a job at the moment but will be doing so in the future, it’s best to start as soon as possible so that by the time you do require
Fill out the “Work and Education”
Fill this section with as much detail as possible — this includes which schools or colleges you attended, what degrees or certifications you have, and any relevant work experience. You should also include things like internships or courses that you’ve taken to prepare yourself for the position better.
Add all of your skills/knowledge in the “Skills & Expertise” section
You should include everything from languages spoken, computer programs used, hobbies pursued, etc. Do not put the same content in both areas. Instead, add links to relevant sites or projects.
If you have any websites that showcase your skills, experience, knowledge, etc., then be sure to click on “add another” under “websites.” This will allow you to add more links about yourself that are helpful for employers.
Don’t forget to set up notifications to know when they post something new!
Facebook has a notifications feature that can be very useful if constantly browsing for new jobs. This will allow you to get updates every time a company posts a new ad, which gives you one more opportunity to apply. In addition, subscribing is easy — click on the “Notifications” button until it turns blue.
Be sure not to post anything that could be seen as unprofessional — no party pictures,
Anything that reflects poorly on you as a person and/or professional should be avoided when using social media. This isn’t just limited to Facebook, but all networking sites. Anything that could reflect poorly on your character will likely not lead to an interview, so it needs to be avoided at all costs.
Networking sites are meant to showcase your talents and appear as a promising candidate. Although it’s not imperative, you can use your social media profile or page to enhance your potential employer’s chances of being looked at. For example, companies with a Facebook page will sometimes post jobs on the network when they’re looking for one.
In conclusion, while Facebook may not be the primary destination on every job seeker’s journey, it is worth considering for effective outreach to regular contacts and as a way to investigate corporate recruiting Pages. Because of the social nature of Facebook, strong consideration and caution must be given on how to handle these interactions properly for positive results to be achieved. Facebook is an excellent place to network, but don’t rely solely on it for your job search. Check out our other career articles to help you find more jobs using social media! It never hurts to have more than one way of finding work.